Nike promotional strategies

Extremely popular brands such as Nike have been described as one of the leading mediums of globalization and as symbols of a worldwide economy. These brands are always on peak of studies as most powerful brands, with Nike in 2009 ranking 26th at a brand value of $13.18 billion targeting competitor or sportsperson. According to the study, Nike’s advertising and promotion costs amounted to approximately 3.75 billion U.S dollars, as it is no surprise that this brand invests significant sums into promotional campaigns each year. Nike also advertises and promotes their brand through billboards, commercials, newsletters, sponsorships, and an overall guarantee of quality service. They keep prospects consistently aware of their brand and the way in which they are the best product for anything active. Nike uses its effective promotional mix (marketing communications Mix) to provide information to target customer which promotes its business and attract new customers. Nike target all age group and gender equally to build term brand loyalty, but the most target groups are between 15-40. To retain its loyal customers Nike has offer free online shipping to its members on all orders, also offers member access to special Nike events, access its new training gear. Nike also enjoy five separate mobile apps to enhance their product. Nike, Nike Fuel, Nike SNKRS, Nike Run Club, and Nike Training Club are all available for Nike+ members to track their activity, get new workouts, and stay up to date on all the latest gear. Nike’s best marketing strategy to entice the customer are not only selling product but also selling aspiration advertising carefully to recall particular emotions and needs among customer that can only be fulfilled by Nike products, also uses famous celebrities or professional athletes to represent the customers. Customer uses the product being influence by the celebrities.